World Veterinary Day 2007 ||
World Veterinary Day 2006 ||
World Veterinary Day 2005 ||
World Veterinary Day 2004
WVA Letter to Vets
How to Get Into the Media
Sample Media Statement
Please submit details of your planned event here
What do We Want From the Media?
We want two main things:
- For the media to tell people that there are events happening in your area
- For the media to report the events which are taking place throughout the country
What do the Media Want From You?
Quite simply they want a good story. A good story is one where people are doing something unusual - as we have in this case. The more unusual it is the better.
The media want to know five things about any story they do:
Who; What; Why; Where and When?
Help Them Think of the Headline - what is the story?
"Celebrity pets and owners at xx practice"
"City celebrates 50th anniversary on World Vets Day"
"Open Day at vet practice to celebrate World Vets Day"
"Vets assure food safety…"
Think Visually
Television and newspapers like to have a good visual angle for their footage and photographs. Stories about animals (good and bad) are ideally suited to photographs, and photographs always enhance a story both by making it more prominent and by making it more interesting to the reader.
What Can Help?
Think of what is going on in your area, are you doing anything interesting at the border? or in a food preparation situation?. Do you work with any especially large, small or unusual animals?. Are there any miraculous survivor or cute kitten stories? These are the stuff newspapers are made of.
Getting local support of celebrities, local dignitaries like the mayor or local MPs can be useful - the more famous or newsworthy the better.
Deadlines
You need to know the deadlines for your target publication and ensure you give them plenty of notice.
If your community newspaper publishes the day before the event, try to get a story to them prior to World Veterinary Day. If they publish the Monday following the event they are more likely to cover the actual event rather than simply preview it.
Angles
No two publications like to do the same story. Offer different publications different stories or different angles on the story.
A simple invitation to visit your place of work can often lead to an interesting story.
